International Marketing

Program Overview

A comprehensive program aimed at strengthening the Kingdom’s presence in global markets by supporting major Saudi date companies in international marketing and increasing their export capabilities, as well as organizing effective participation in leading international food exhibitions and events. The program includes establishing dedicated date pavilions within these events and enhancing presence in targeted countries through modern and traditional sales channels, contributing to expanding the scope of Saudi date exports and boosting their global status.

 

Program Objectives

  • Improve exporters’ capabilities in marketing, management, and technology use.

  • Expand exporters’ reach in global markets.

  • Establish strategic partnerships with retail outlets and food manufacturers.

  • Leverage leading e-commerce platforms.

  • Increase exporters’ market share globally.

  • Promote dates as a distinguished food product.

  • Enhance the presence of Saudi dates in global forums.

  • Strengthen the brand image of Saudi dates in international markets.

  • Connect exporters with importers.

 

Program Conditions

  • Obtain the Saudi Dates Mark.
  • Have a preliminary agreement to list Saudi dates in major retail markets non-seasonally, in no fewer than 500 branches per retail market.
  • Commit to adopting Saudi dates as the primary and exclusive source of dates and their derivatives in major retail markets for three years by the company’s distributor joining the program.
  • Have a clear five-year market entry plan (including expected sales).
  • Commit to the positioning methodology of the Saudi Dates Mark.
  • Maintain a dedicated team in key departments (quality, marketing, sales, logistics, etc.).
  • Have production lines for automatic sorting of dates, date sterilization equipment, and metal detectors (outsourcing to service providers is acceptable).
  • Obtain the center’s approval on pricing, packaging, and marketing content on product labels based on studies in targeted countries before program activation.

 

Related Programs

  • International Exhibitions and Events

  • Exporters Empowerment

Program Updates:

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Filling out the Registration Form for the Exporters Empowerment Program

A service that enables national companies wishing to export dates to complete the registration form for the Exporters Empowerment Program — a program designed to support leading Saudi date companies in international marketing, enhance their export capabilities, and enable them to reach target markets through both modern and traditional sales channels.

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Create a Saudi Dates Mark Application for Local Factories

 This service enables local factories to submit a request to obtain the Saudi Dates Mark. 

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Create a Saudi Dates Mark Application for Foreign Factories

 This service allows foreign factories to submit a request to obtain the Saudi Dates Mark. 

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Create a Saudi Dates Mark Application for Local Companies

 This service enables local companies to apply for the Saudi Dates Mark.  

Traders and Factories
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Create a Saudi Dates Mark Application for Foreign Companies

 This service allows foreign companies to apply for the Saudi Dates Mark. 

Traders and Factories
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