International Marketing

About the Program 

A comprehensive program aimed at strengthening the Kingdom’s presence in global markets by supporting leading Saudi date companies in international marketing, enhancing their export capabilities, and enabling them to participate and compete effectively in major international food exhibitions and events. To achieve this, the program establishes dedicated Saudi date pavilions at major international events and strengthens market presence in target countries through both modern and traditional sales channels, thereby broadening the global reach and visibility of Saudi date exports. 

 

Key Objectives 

  • Enhance exporters’ capabilities in marketing, management, and the effective use of technology. 

  • Expand exporters’ presence in global markets. 

  • Establish strategic partnerships with major retail chains and food manufacturers. 

  • Leverage leading e-commerce platforms in target markets. 

  • Increase exporters’ global market share. 

  • Promote Saudi dates as a premium and distinctive food product. 

  • Strengthen the presence of Saudi dates at major international events and exhibitions. 

  • Elevate the global image and perception of Saudi dates. 

  • Facilitate connections between exporters and importers. 

 

Program Requirements 

  • Obtain the Saudi Dates Mark. 
  • A preliminary agreement to supply Saudi dates to major retail chains year-round, covering at least 500 branches for each retailer. 
  • A commitment from the company’s distributor to exclusively source Saudi dates and related products for major retail outlets for a period of three years. 
  • A clear five-year market entry plan for target markets, including projected sales. 
  • Compliance with the Saudi Dates Brand positioning guidelines. 
  • An operational team covering key business functions, including quality, marketing, sales, logistics, and others. 
  • Automated date-sorting production lines, date sterilization equipment, and metal detectors (contracting with approved service providers is permitted). 
  • Obtaining the Center’s approval of product pricing, packaging, and on-pack marketing content prior to program activation, based on market studies conducted in the target countries.  

 

Related Programs 

  • International Events and Exhibitions. 

  • Exporters Empowerment Program. 

 

Program Updates: 

Program Updates:

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Application for the Saudi Dates Trademark by Saudi Factories

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