Tamkeen Empower Exporters Program

• Introduction to the service

  An initiative aimed at supporting major Saudi date companies in international marketing and enhancing their export capabilities to strengthen their presence in target countries through modern and traditional sales channels.

• Service Objectives

  1. Empower Exporters: Our aim is to enhance the skills and knowledge of exporters, whether it's in market, manage, or utilize technology in sales and distribution operations.
  2. Expand International Presence: We strive to contribute to the expansion of exporters' presence in global markets by providing the necessary support and resources for explore and enter new markets.
  3. Establish Strategic Partnerships: Our goal is to build strong strategic relationships with major retailers and food factories, which contribute to expand the customer base and improve market access.
  4. Leverag Leading E-commerce Platforms: We aim to guide exporters towards maximizing the benefits of leading e-commerce platforms in targeted markets, enhance growth and expansion opportunities in international markets.
  5. Increase Exporters' Market Share: We aim to enhance exporters' market share in global markets by improving efficiency and effectiveness in sales and marketing operations, as well as promoting brand awareness.

   

   

   

   

• Requirements for Obtaining the Service

  1. An initial agreement exists to include Saudi dates in major retail markets non-seasonally, with no fewer than 500 branches per retail market.

  2. Commitment to adopting Saudi dates as the primary and exclusive source of dates and their derivatives in major retail markets for three years by the distributor joining the program.

  3. A clear action plan for entering target markets over the next five years, including projected sales.

  4. Adherence to the methodology and positioning strategy for the Saudi dates brand.

  5. The presence of a dedicated team in key departments of the establishment (quality, marketing, sales, logistics, etc.).

  6. The availability of automated sorting production lines for dates, date sterilization equipment, and metal detectors (subcontracting with service providers is acceptable).

  7. Based on multiple studies in the program's target countries, product pricing, packaging, and marketing content on the packaging must receive approval from the center before activating the program.

• Frequently asked questions about the service

  What is the main objective of the program

  The objective of the Empower Exporters Program is to enhance the skills and knowledge of exporters, whether in terms of market, manage or the use of technology in sales and distribution processes.

  How does the program aim to expand the international presence

  We contribute to expand the presence of exporters in global markets by providing the support and resources necessary to explore and establish it in new markets.

  What strategic partnerships does the program focus on

  We seek to build strong strategic relationships with major retailers and food factories. These partnerships contribute to expanding our customer base and improving our market reach.

  How can exporters leverage leading ecommerce platforms

  The program encourages exporters to make the most of advanced e-commerce platforms in their target markets. This enhances growth opportunities and contribute to international expansion.

  What steps are being taken to increase exporters' share in global markets

  We aim to increase the share of exporters by improving efficiency in sales and marketing and raising brand awareness. Briefly, the Empower Exporters Project aims to provide the comprehensive support and resources needed to empower exporters, promote their business growth and expand their effectively and sustainably presence in global markets.

  What are the program's pathways

  • Pathway to increasing sales of Saudi dates in major retail chains.

  • Pathway to increasing sales of Saudi dates on e-commerce platforms.

  • Pathway to increasing sales of Saudi dates in the food industries.

  • Pathway to increasing sales of Saudi dates in duty-free markets.

   

   

  What are the target countries

  The United States of America, Canada, Brazil, the United Kingdom, European Union countries, the People's Republic of China, Japan, the Russian Federation, Malaysia, the Republic of Singapore, the Republic of Indonesia, the Republic of Korea, the Republic of India, the Democratic Socialist Republic of Sri Lanka, the Republic of Turkey, the Kingdom of Morocco, the Federal Republic of Nigeria, and the Republic of South Africa.